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玉柴機(jī)器隆重發(fā)布“1235” 新戰(zhàn)略

2021-12-29 13:14:05 來源：玉柴機(jī)器 閱讀量：19435 評論

導(dǎo)讀：新形勢下，玉柴機(jī)器將堅(jiān)持“做全、做新、做強(qiáng)”戰(zhàn)略方針，傳統(tǒng)動(dòng)力與新能源動(dòng)力兩大賽道并駕齊驅(qū)，全面提升玉柴商品力、制造力、營銷力、體系力、品牌力，向百萬臺(tái)目標(biāo)沖刺

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】 12月28日，玉柴機(jī)器舉行戰(zhàn)略發(fā)布會(huì)，隆重發(fā)布了“1235”新戰(zhàn)略。
 
　　新形勢下，玉柴機(jī)器將堅(jiān)持“做全、做新、做強(qiáng)”戰(zhàn)略方針，傳統(tǒng)動(dòng)力與新能源動(dòng)力兩大賽道并駕齊驅(qū)，全面提升玉柴商品力、制造力、營銷力、體系力、品牌力，向百萬臺(tái)目標(biāo)沖刺，力爭實(shí)現(xiàn)2025國內(nèi)行業(yè)第一，2030世界一流的戰(zhàn)略目標(biāo)。
 
　　本次盛會(huì)是玉柴對過去70年的系統(tǒng)總結(jié)，也是對未來發(fā)展的展望。從1951年到2021年，玉柴走過了不平凡的70年。70年來，玉柴始終秉持和諧共贏理念，與所有合作伙伴協(xié)同發(fā)展，“朋友圈”持續(xù)壯大。70年來，玉柴始終聚焦核心主業(yè)，累計(jì)產(chǎn)出發(fā)動(dòng)機(jī)達(dá)1000萬臺(tái)，服務(wù)數(shù)百萬用戶。玉柴70年的不平凡歲月沉淀贏得了李克強(qiáng)總理“玉中之美 眾人拾柴 火焰很高”的贊譽(yù)。
 
　　在即將過去的2021年，玉柴除了在核心技術(shù)上取得突破外，在市場開拓方面也成績顯著。國六產(chǎn)品發(fā)布至今，玉柴已累計(jì)向市場投放國六產(chǎn)品超22萬臺(tái)。其中，2021年國六銷量達(dá)15萬臺(tái)。
 
　　2021年，玉柴傳統(tǒng)大中客市場銷售2.7萬臺(tái)，份額占比54%，其中，國六客車動(dòng)力市場份額超80%；2021年，玉柴通機(jī)動(dòng)力銷量16萬臺(tái)，同比增長32%，其中，農(nóng)業(yè)機(jī)械用發(fā)動(dòng)機(jī)銷量11萬臺(tái)，同比增長33%，提前4年完成原定2025年10萬臺(tái)戰(zhàn)略目標(biāo)；2021年，玉柴船電動(dòng)力銷量5.1萬臺(tái)，同比增長53%，其中，發(fā)電動(dòng)力銷量4.6萬臺(tái)，同比增長59%，提前4年完成原定的2025年4.5萬臺(tái)戰(zhàn)略目標(biāo)。
 
　　站在“十四五”和國六、T4開局階段，面對新的發(fā)展趨勢與客戶需求，玉柴審時(shí)度勢，提出玉柴機(jī)器“1235”戰(zhàn)略。
 


 
       玉柴機(jī)器的戰(zhàn)略定位是：獨(dú)立的專業(yè)動(dòng)力系統(tǒng)供應(yīng)商。
 
　　玉柴機(jī)器的戰(zhàn)略目標(biāo)是：2025國內(nèi)行業(yè)第一(社會(huì)動(dòng)力) ，2030世界一流。
 
　　“1”目標(biāo)：2025年動(dòng)力系統(tǒng)銷量超100萬臺(tái)，銷售收入超700億元。
 
　　“2”賽道：傳統(tǒng)動(dòng)力與新能源動(dòng)力兩大賽道并駕齊驅(qū)，持續(xù)深耕專業(yè)可靠、適用的傳統(tǒng)動(dòng)力的同時(shí)，以主動(dòng)擁抱、開放合作的姿態(tài)加大新能源動(dòng)力投入，以玉柴芯藍(lán)公司為平臺(tái)，推進(jìn)戰(zhàn)略合作，強(qiáng)化核心優(yōu)勢，打造全場景動(dòng)力系統(tǒng)定制專家。
 
　　“3”方針：做全、做新、做強(qiáng)，拓展傳統(tǒng)動(dòng)力應(yīng)用領(lǐng)域，向中低速機(jī)、無人機(jī)動(dòng)力、特種車船動(dòng)力等多領(lǐng)域進(jìn)軍；進(jìn)入新能源動(dòng)力領(lǐng)域，燃?xì)浒l(fā)動(dòng)機(jī)、氫燃料電池動(dòng)力、增程器、eCVT插電式混合動(dòng)力等多種路線齊發(fā)；做強(qiáng)細(xì)分市場優(yōu)勢，在重卡、專用車、重型工程機(jī)械動(dòng)力、農(nóng)業(yè)機(jī)械、中大型船電動(dòng)力領(lǐng)域取得強(qiáng)勢地位。
 
　　“5”保障：不斷突破內(nèi)燃機(jī)關(guān)鍵技術(shù)，深化國內(nèi)外合資合作，提升玉柴商品力、制造力、營銷力、體系力、品牌力。
 
玉柴股份董事長李漢陽作總結(jié)發(fā)言
 
　　玉柴股份董事長李漢陽指出，只有合作共贏才能持續(xù)健康發(fā)展，未來，玉柴機(jī)器將始終堅(jiān)持“獨(dú)立的專業(yè)動(dòng)力系統(tǒng)供應(yīng)商”的戰(zhàn)略定位，玉柴，永遠(yuǎn)不會(huì)和客戶成為競爭對手。在新的戰(zhàn)略征程上，玉柴將弘揚(yáng)奮斗精神，用合作和感恩的姿態(tài)，“做全”“做新”“做強(qiáng)”發(fā)動(dòng)機(jī)核心主業(yè)，實(shí)現(xiàn)既定戰(zhàn)略目標(biāo)，用未來的輝煌感恩來我們的合作伙伴；用新的思維、新的合作，開創(chuàng)新的格局，打開新的維度，創(chuàng)造新的動(dòng)能，注入新的活力，為玉柴發(fā)展、為客戶成功、為民族工業(yè)振興，再譜新篇章，再創(chuàng)新輝煌。
 
　　玉柴機(jī)器在新形勢下發(fā)布新戰(zhàn)略，進(jìn)一步明確了以專業(yè)、卓越、全領(lǐng)域的動(dòng)力產(chǎn)品滿足不同領(lǐng)域客戶的多樣化價(jià)值需求，為客戶提供超越期望、有競爭力的動(dòng)力系統(tǒng)解決方案和服務(wù)的決心，以及打造世界一流產(chǎn)品、建成世界一流企業(yè)的信心。

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