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東風(fēng)農(nóng)機(jī)召開(kāi)2021年半年度營(yíng)銷(xiāo)工作會(huì)議并與上柴動(dòng)力舉行交流活動(dòng)

2021-08-04 09:54:25 來(lái)源：東風(fēng)農(nóng)機(jī) 閱讀量：15404 評(píng)論

導(dǎo)讀： 7月5日-7日，東風(fēng)農(nóng)機(jī)在上海召開(kāi)了2021年半年度營(yíng)銷(xiāo)工作會(huì)議，參加此次會(huì)議的有東風(fēng)農(nóng)機(jī)董事長(zhǎng)宣碧華，東華鏈條董事長(zhǎng)宣成，各營(yíng)銷(xiāo)公司負(fù)責(zé)人及片區(qū)經(jīng)理、各職能部門(mén)、主機(jī)事業(yè)部負(fù)責(zé)人，以及產(chǎn)品經(jīng)理等人員。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】 7月5日-7日，東風(fēng)農(nóng)機(jī)在上海召開(kāi)了2021年半年度營(yíng)銷(xiāo)工作會(huì)議，參加此次會(huì)議的有東風(fēng)農(nóng)機(jī)董事長(zhǎng)宣碧華，東華鏈條董事長(zhǎng)宣成，各營(yíng)銷(xiāo)公司負(fù)責(zé)人及片區(qū)經(jīng)理、各職能部門(mén)、主機(jī)事業(yè)部負(fù)責(zé)人，以及產(chǎn)品經(jīng)理等人員。
 

 

 

　　今年上半年，在政策大調(diào)整、原材料大漲價(jià)、購(gòu)買(mǎi)力相對(duì)不足的背景下，東風(fēng)農(nóng)機(jī)在行業(yè)中依然取得了良好的業(yè)績(jī)表現(xiàn)，銷(xiāo)售額同比增長(zhǎng)40%，成績(jī)的取得與我們近年來(lái)持續(xù)以聚主業(yè)、鑄經(jīng)典為經(jīng)營(yíng)宗旨是分不開(kāi)的。
 

 

　　本次會(huì)議既是一次半年度營(yíng)銷(xiāo)述職會(huì)議，同樣也是對(duì)于“賦能產(chǎn)品、拓展應(yīng)用、培育市場(chǎng)、同頻共振”落地工作的一次匯報(bào)交流會(huì)。會(huì)議中七大營(yíng)銷(xiāo)公司、部分片區(qū)經(jīng)理結(jié)合各區(qū)域上半年所開(kāi)展的營(yíng)銷(xiāo)工作，以及下半年重點(diǎn)工作計(jì)劃，分別從產(chǎn)品定位、市場(chǎng)表現(xiàn)、渠道打造、營(yíng)銷(xiāo)網(wǎng)格化、拓展應(yīng)用落地、兩個(gè)下伸下沉等方面將本區(qū)域所做的有關(guān)工作及設(shè)想計(jì)劃進(jìn)行了匯報(bào)，并以案例說(shuō)明。在各事業(yè)部、各職能部門(mén)發(fā)言環(huán)節(jié)中，著重闡述了“全員營(yíng)銷(xiāo)概念”的延伸和支撐效應(yīng)。
 
 

 

　　宣董在最后總結(jié)講話中，充分肯定了各營(yíng)銷(xiāo)公司上半年取得的良好業(yè)績(jī)，同樣肯定了這也是全公司各部門(mén)參與營(yíng)銷(xiāo)、互動(dòng)營(yíng)銷(xiāo)、支撐營(yíng)銷(xiāo)的合力結(jié)果。宣董指出，眾多不確定性的匯聚，加快加劇了行業(yè)洗牌進(jìn)程，在搶抓關(guān)鍵時(shí)間節(jié)點(diǎn)上，我們要更積極，更有作為，在考驗(yàn)企業(yè)耐力、能力、實(shí)力上，我們有信心做得更好!
 

 

　　半年度營(yíng)銷(xiāo)會(huì)議期間，東風(fēng)農(nóng)機(jī)團(tuán)隊(duì)?wèi)?yīng)邀參觀了上柴動(dòng)力股份公司，上柴動(dòng)力自2016年與東風(fēng)農(nóng)機(jī)配套以來(lái)，在率先導(dǎo)入9D系列配套的基礎(chǔ)上，不斷強(qiáng)化合作和產(chǎn)品配套面，目前東風(fēng)農(nóng)機(jī)從140馬力至240馬力，上柴有4H、7H、9D系列進(jìn)行配套。此次東風(fēng)農(nóng)機(jī)與上柴動(dòng)力交流活動(dòng)中，雙方簽訂了戰(zhàn)略合作協(xié)議，相信在今后國(guó)四合作階段，雙方也一定能夠相互賦能，實(shí)現(xiàn)共贏!

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