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地點:
開展時間: 2025-02-11
舉辦單位: 美國加州圖拉爾國際展覽中心
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地點: 巴彥淖爾市
開展時間: 2025-02-22
舉辦單位: 內(nèi)蒙古春季農(nóng)機展組委會
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地點: 廣州市
開展時間: 2025-02-25
舉辦單位: 廣州光亞法蘭克福展覽有限公司
期待二手農(nóng)機市場的”人人、優(yōu)信、瓜子”進入大眾視野
2017-07-31
10:34:52
來源:中國農(nóng)機網(wǎng) 作者:小虎牙 閱讀量:51035
評論
導(dǎo)讀:近幾年來,二手汽車市場持續(xù)火爆,涌現(xiàn)出大批二手車交易平臺,像人人車、優(yōu)信二手車、瓜子二手車等等,吸引眾多明星為其代言,二手車市場的火爆程度可見一斑。由此試想,農(nóng)機行業(yè)的二手市場是否也能如此火爆?
【中國農(nóng)機網(wǎng) 本站原創(chuàng)】 近幾年來,二手汽車市場持續(xù)火爆,涌現(xiàn)出大批二手車交易平臺,像人人車、優(yōu)信二手車、瓜子二手車等等,吸引眾多明星為其代言,二手車市場的火爆程度可見一斑。由此試想,農(nóng)機行業(yè)的二手市場是否也能如此火爆?
自2004年實施農(nóng)機購置補貼政策以來,農(nóng)機市場自此步入發(fā)展快車道。此后的十年間農(nóng)機市場持續(xù)爆發(fā),業(yè)內(nèi)人士稱其為農(nóng)機時代的“黃金十年”。據(jù)統(tǒng)計,這十年間中央財政共安排農(nóng)機購置補貼資金1000余億元,補貼購置各類農(nóng)機具3500萬余臺(套),2003年-2014年,全國農(nóng)作物耕種收綜合機械化水平由33%提高到61%。有人說,“黃金十年”把今后二三十年的農(nóng)機都賣完了。
農(nóng)機保有量大增 增速放緩
農(nóng)機購置補貼政策在一定程度上刺激了農(nóng)戶的購買欲,加快了農(nóng)業(yè)機械化發(fā)展步伐,促進了現(xiàn)代農(nóng)業(yè)的發(fā)展,但由于淘汰率和報廢率遠遠低于購買率,導(dǎo)致這十年來農(nóng)機保有量大增。
到2015年,農(nóng)機行業(yè)的“黃金十年”已悄然走到盡頭,農(nóng)機行業(yè)增速放緩,整個行業(yè)呈現(xiàn)一派哀鴻遍野的低迷狀態(tài)。2016年全行業(yè)銷售收入增長率僅有7%,進入2017年,行情狀況更加慘淡,據(jù)統(tǒng)計,小麥?zhǔn)斋@機銷量下降了75%,拖拉機下降了50%,整個農(nóng)機行業(yè)步入了增速放緩的“新常態(tài)”。
以舊換新 促進二手農(nóng)機市場萌芽
2004年之后,我國農(nóng)機化得到了很大的發(fā)展,據(jù)行業(yè)協(xié)會統(tǒng)計,國內(nèi)拖拉機社會庫存量超過2000萬臺,其中大中型拖拉機600萬臺,聯(lián)合收獲機200萬臺,插秧機60萬臺,經(jīng)過十多年的使用,許多農(nóng)機也都進入了淘汰期,如果能以舊換新,用戶也會相當(dāng)支持。另外一種情況是一些跨區(qū)作業(yè)的機手為了多*,加速機器的更新?lián)Q代,對于這樣的用戶,可以針對其開展以舊換新業(yè)務(wù)。
農(nóng)機行業(yè)快速發(fā)展的黃金十年得益于農(nóng)機購置補貼政策,加之前幾年有些地方實行累加補貼,一臺新機器能享受到高80%的補貼,阻礙了以舊換新的的步伐,當(dāng)下農(nóng)業(yè)部明令禁止地方累加補貼,單機補貼也已降到了20%以內(nèi),這樣一來,用戶的購機成本就變高了,用戶更愿意將進入淘汰期的機器采用以舊換新的手段變賣,不僅價格便宜,換新的機器還有保修保障,何樂而不為。
也許有人要問,舊的機器去哪里了?對于一些還有使用價值的機器當(dāng)然不會將其報廢,還有二手農(nóng)機市場在等著它們,他們將迎來新的一輪使用周期。
前景大好 二手農(nóng)機實體經(jīng)銷市場萌芽
近兩年,二手農(nóng)機的概念被炒得火熱,專家預(yù)言,二手農(nóng)機市場即將迎來黃金時代,盡管如此,仍有一些人對此持懷疑態(tài)度,認為其是“雷聲大雨點小”,但今年以來,這種現(xiàn)象得到了改善,許多經(jīng)銷商和用戶開始認可二手農(nóng)機,一些地方甚至出現(xiàn)了二手農(nóng)機實體經(jīng)銷店。究其原因是因為糧價下跌,農(nóng)民種莊稼不*,又想添置農(nóng)機,二手農(nóng)機便成為佳選擇。而農(nóng)機經(jīng)銷商則看好二手農(nóng)機市場的*,都想分一杯羹。據(jù)悉,新疆、內(nèi)蒙古、東北等地已經(jīng)出現(xiàn)了一些專業(yè)的二手農(nóng)機實體經(jīng)銷店,很受用戶歡迎。
持續(xù)向好的二手農(nóng)機市場,對于二手農(nóng)機也并不是冗雜地照單全收,只有大中型拖拉機、聯(lián)合收割機等單臺價值高的產(chǎn)品才有二手交易價值,且多為國外品牌,如:約翰迪爾、凱斯紐荷蘭、久保田等,以及雷沃、一拖等國內(nèi)主流廠商產(chǎn)品。
前景雖好 發(fā)展痛點亦不容忽視
二手農(nóng)機市場雖然很受用戶歡迎,但由于其“二手”特性,在某些方面也制約著市場的發(fā)展。
首先是質(zhì)量問題,此前翻新車、改裝車讓用戶苦不堪言,對于二手農(nóng)機,用戶也會有此類擔(dān)憂,擔(dān)心買到的二手農(nóng)機是翻新改裝過的,質(zhì)量問題得不到保障;其次是二手農(nóng)機市場缺乏正規(guī)的定價參考,價格不透明;再是沒有售后服務(wù),也會影響用戶的購買欲。
規(guī)范交易平臺 實現(xiàn)健康發(fā)展
對于上述用戶擔(dān)心的問題,需要盡快制定標(biāo)準(zhǔn)規(guī)范,明確交易流程,相關(guān)政府部門和行業(yè)協(xié)會應(yīng)積極促進此事的落實,盡快出臺二手農(nóng)機的鑒定評估技術(shù)標(biāo)準(zhǔn),規(guī)范市場行為。另外,交易平臺的搭建也有益于交易市場的優(yōu)化升級,其次是完善交易流程,建立健全的二手農(nóng)機評估、收購、銷售、服務(wù)、保險、報廢等業(yè)務(wù)流程,規(guī)范市場行為,嚴(yán)控不合格二手農(nóng)機上市交易,促進二手農(nóng)機市場健康發(fā)展。
目前,二手農(nóng)機市場持續(xù)向好,據(jù)投資機構(gòu)測評,其存在千億級的市場,前景大有可為,未來,二手農(nóng)機界的“優(yōu)信”、“瓜子”、“人人”或?qū)⑦M入大眾視野。
(此文中國農(nóng)機網(wǎng)原創(chuàng),轉(zhuǎn)載請注明出處!)
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