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“融合共進，相互成就”——中華好蟹將攜手中華好海參精彩亮相2024河蟹產(chǎn)業(yè)（上海）博覽會！

2024-08-19 11:14:35 來源：蟹博會 閱讀量：14378 評論

導讀：在本次蟹博會上，中華好蟹與中華好參將攜手合作，旨在提高消費者對產(chǎn)品的信任度，推動產(chǎn)業(yè)的健康發(fā)展，并致力于建立和推廣一個具有公信力的公共品牌。

　　【農(nóng)機網(wǎng) 會展快訊】 海參和大閘蟹都是品質(zhì)優(yōu)良、特色鮮明的國產(chǎn)優(yōu)質(zhì)水產(chǎn)品，受到國內(nèi)消費者的喜愛。然而，市場上存在產(chǎn)品質(zhì)量良莠不齊、執(zhí)行標準缺乏規(guī)范、產(chǎn)地標注混亂等問題，嚴重損害了消費者的權(quán)益，也影響了產(chǎn)業(yè)的健康、持續(xù)發(fā)展。
 
　　在本次蟹博會上，中華好蟹與中華好參將攜手合作，旨在提高消費者對產(chǎn)品的信任度，推動產(chǎn)業(yè)的健康發(fā)展，并致力于建立和推廣一個具有公信力的公共品牌。
 
　　01
 
　　2024年8月7日下午兩點于中國漁業(yè)協(xié)會水產(chǎn)商貿(mào)分會會客所——源臻藝術(shù)館正式舉行“2024首屆蟹博會——中華好蟹&中華好參‘融合共進，相互成就’戰(zhàn)略合作研討交流會”，此次蟹博會旨在搭建一個高端的交流平臺，讓來自全國各地的水產(chǎn)養(yǎng)殖專家、教授、參展企業(yè)、行業(yè)大拿以及相關(guān)行業(yè)的代表齊聚一堂，共同推動中國優(yōu)質(zhì)的大閘蟹和海參產(chǎn)業(yè)走向新的高度。
 
　　本次會議是上海市農(nóng)業(yè)農(nóng)村委原二級巡視員金英、中漁協(xié)水產(chǎn)商貿(mào)分會/大閘蟹營銷品牌聯(lián)盟執(zhí)行會長/理事長葛錦海、上海水產(chǎn)行業(yè)協(xié)會秘書長吳常產(chǎn)、上海水產(chǎn)集團企管部水產(chǎn)品終端營銷副總監(jiān)江衛(wèi)民、中漁協(xié)水產(chǎn)商貿(mào)分會常務副秘書長袁道亮、河蟹產(chǎn)業(yè)（上海）博覽會總負責人韓玲、中漁協(xié)水產(chǎn)商貿(mào)分會助理陸燕萍、金黎一行人與中華好參方代表中國漁業(yè)協(xié)會海參產(chǎn)業(yè)分會常務副會長/中漁佳參(大連)海珍品有限公司董事長遲飛躍、中漁佳參(大連)海珍品有限公司總經(jīng)理董福朋、遼參集團經(jīng)營管理有限公司董事長助理曲澗川、大連正德居水產(chǎn)有限公司總經(jīng)理張起超、大連瑞兔島水產(chǎn)有限公司營銷總監(jiān)劉義、大連瑞兔島水產(chǎn)有限公司品牌經(jīng)理邱金鵬、集品堂生態(tài)水產(chǎn)有限公司總經(jīng)理劉耿、大連長生灣食品有限公司副總經(jīng)理汲義強、大連壹網(wǎng)漁海鮮供應鏈有限公司總經(jīng)理周梅芳、大連壹網(wǎng)漁海鮮供應鏈有限公司品牌經(jīng)理石哥、大連壹網(wǎng)漁海鮮供應鏈有限公司顧問范文軍、大連太和殿海洋生物有限公司總經(jīng)理楊生、大連太和殿海洋生物有限公司副總經(jīng)理源源等人的首次會晤，本次會議就中華好蟹與中華好參在2024河蟹產(chǎn)業(yè)(上海)博覽會中的合作與發(fā)展進行深入探討，讓本次與會人員對此次合作的了解得以加深，同時也為未來的合作奠定了堅實的基礎。
 

02
 
　　中漁協(xié)水產(chǎn)商貿(mào)分會/大閘蟹營銷品牌聯(lián)盟執(zhí)行會長/理事長葛錦海聽到后提出可以建立上海直銷品牌體驗中心，將優(yōu)質(zhì)海參和大閘蟹直接銷售給消費者，減少中間環(huán)節(jié)，降低價格，提高產(chǎn)品的競爭力。他強調(diào)，直銷中心不僅能夠為消費者提供更加實惠的價格，還能保證產(chǎn)品的品質(zhì)和新鮮度。
 

03
 
　　上海市農(nóng)業(yè)農(nóng)村委前二級巡視員金英女士認為，本屆蟹博會為中華好蟹和中華好海參的攜手合作提供了展示的舞臺，并為整個行業(yè)帶來了創(chuàng)新的拓展思路與方向。她表示，農(nóng)業(yè)農(nóng)村廳對此次蟹博會的舉辦給予了高度關(guān)注，并全面支持中華好蟹與中華好海參的此次合作。金英女士敦促所有與會者共同努力，攜手打造一個公正、透明、高品質(zhì)的水產(chǎn)市場環(huán)境，擦亮中華好蟹與中華好海參的品牌。
 

04
 
　　中漁協(xié)水產(chǎn)商貿(mào)分會常務副秘書長袁道亮提出，海參產(chǎn)品的多樣化發(fā)展是可行的。他指出，在三文魚剛進入中國市場時，其加工方式相對單一，但隨著時間的推移，已經(jīng)發(fā)展出一系列深加工產(chǎn)品?；谶@一經(jīng)驗，海參同樣可以探索新的發(fā)展路徑，開發(fā)出更多深加工產(chǎn)品，以迎合不同消費者的需求。他強調(diào)，海參作為一種營養(yǎng)價值豐富的海產(chǎn)品，擁有巨大的市場潛力。他提出，通過創(chuàng)新加工技術(shù)，海參可以被制成即食產(chǎn)品、保健食品等多種形式，這將有助于拓寬市場渠道，并提升產(chǎn)品的附加值。
 

05
 
　　上海水產(chǎn)行業(yè)協(xié)會秘書長吳常產(chǎn)則強調(diào)了品牌建設的重要性。他認為，通過建立統(tǒng)一的品牌形象和標準，可以提高消費者對海參和大閘蟹產(chǎn)品的信任度。吳常產(chǎn)建議，可以設立專門的品牌推廣基金，用于支持企業(yè)進行品牌宣傳和市場推廣活動，從而提升整個產(chǎn)業(yè)的品牌價值。
 

06
 
　　上海水產(chǎn)集團企業(yè)管理部門的水產(chǎn)品終端營銷副總監(jiān)江衛(wèi)民指出，南方的河蟹與北方的海參應當實現(xiàn)資源互補，積極拓展社區(qū)團購市場，并建立專屬的河蟹與海參直銷平臺。通過這些措施，可以確保廣大消費者深入了解品牌的知名度，并致力于塑造中華好蟹與中華好參的良好口碑。
 

07
 
　　河蟹產(chǎn)業(yè)(上海)博覽會的總負責人韓玲女士相信，醬香茅臺的成功模式將在河蟹博覽會與中華好參品牌的攜手合作中重現(xiàn)。她認為，這種創(chuàng)新的營銷策略將為雙方帶來新的增長點，這種跨界合作不僅能夠吸引更多消費者的目光，還能為雙方品牌帶來前所未有的曝光度和市場增量。蟹博會與中華好參在理念和目標上的高度契合預示著雙方的合作有望達到新的里程碑。此外，河蟹博覽會還將舉辦一系列精彩紛呈的同期活動，包括商務晚宴等，為參展嘉賓和企業(yè)提供一個近距離交流行業(yè)見解，探討合作機會，共同繪制水產(chǎn)品行業(yè)美好未來的平臺。通過這一平臺，企業(yè)可以尋找合適的合作伙伴，拓展市場版圖，實現(xiàn)互利共贏。
 

08
 
　　中國漁業(yè)協(xié)會海參產(chǎn)業(yè)分會常務副會長/中漁佳參(大連)海珍品有限公司董事長遲飛躍表示近幾年的大連海參市場經(jīng)濟并不樂觀，面臨著產(chǎn)量過剩和市場需求不足的雙重壓力，他提出中華好參是否能夠在蟹博會上立足，關(guān)鍵在于如何通過創(chuàng)新和差異化策略來吸引消費者。遲飛躍強調(diào)，大連海參產(chǎn)業(yè)需要通過科技研發(fā)和產(chǎn)品升級，推出更多符合現(xiàn)代消費者需求的海參產(chǎn)品。他建議可以開發(fā)一系列海參深加工產(chǎn)品，如海參包子、海參鍋貼等，以拓寬市場渠道和滿足不同消費群體的需求。
 
　　此外，遲飛躍還強調(diào)了品牌故事的重要性。他認為，通過講述大連海參的歷史文化、養(yǎng)殖故事以及品牌背后的人文關(guān)懷，可以增強消費者對品牌的認同感和忠誠度。他建議在蟹博會上設立專門的展示區(qū)，通過多媒體和互動體驗的方式，他表示將積極組織大連海參企業(yè)并帶頭參與到蟹博會當中，讓消費者深入了解大連海參的獨特魅力。
 

09
 
　　在本次會議中，集品堂總經(jīng)理劉耿指出，本次上海之行讓他深刻認識到南北文化的差異，并且領(lǐng)悟到南方河蟹產(chǎn)業(yè)與北方海參產(chǎn)業(yè)在營銷策略上的共通之處。他提出，南方河蟹產(chǎn)業(yè)的商業(yè)模式為北方海參產(chǎn)業(yè)提供了許多值得借鑒的經(jīng)驗。劉耿強調(diào)，對于當前北方大連海參產(chǎn)業(yè)而言，品牌建設是至關(guān)重要的目標。通過打造強有力的品牌形象，可以提升公眾對大連海參的認知度。同時，他認為像蟹博會這樣的平臺，有助于將大連海參推向更廣闊的市場，走出北方。
 

10
 
　　中漁佳參(大連)海珍品有限公司總經(jīng)理董福朋則從企業(yè)的角度出發(fā)，他認為大連的海參企業(yè)來到上海蟹博會是雙方都受益的舉措。董福朋總經(jīng)理指出，企業(yè)應注重品牌故事的打造，通過講述海參的養(yǎng)殖歷史、文化內(nèi)涵以及與消費者的情感連接，來提升品牌的附加值。
 
　　蟹博會作為一個全國性的行業(yè)交流平臺，不僅匯聚了眾多優(yōu)質(zhì)的水產(chǎn)品供應商，還吸引了大量的采購商、消費者以及行業(yè)媒體前來參觀交流。對于大連海參企業(yè)來說，這是一個展示自身實力、提升品牌知名度的絕佳機會。
 
11
 
　　大連長生灣食品有限公司副總經(jīng)理汲義強提出了一個核心問題，詢問本次聯(lián)合活動是否將重點放在遼寧大連的海參產(chǎn)品上。他強調(diào)，合作過程中應確保公平性，確保各地優(yōu)質(zhì)海參品牌均有機會展現(xiàn)其獨特之處和優(yōu)勢。汲義強進一步建議，可以設立專區(qū)展示不同地區(qū)的海參產(chǎn)品，以便消費者能夠了解并對比各地海參的品質(zhì)與口感，進而推動海參產(chǎn)業(yè)的多元化發(fā)展。
 

12
 
　　大連正德居水產(chǎn)有限公司總經(jīng)理張起超責認為可以將大連海參融合到蟹博會當中，他建議可以設置海參品鑒區(qū)，讓消費者現(xiàn)場品嘗由專業(yè)廚師精心制作的海參佳肴，從而提升消費者對海參產(chǎn)品的興趣和購買欲望。同時也可以推出“即食海參”，為忙碌的現(xiàn)代人提供便捷的海參食用方式。張起超強調(diào)，通過這樣的互動體驗，可以有效提升消費者對海參產(chǎn)品的認知和接受度，進而推動海參產(chǎn)業(yè)的創(chuàng)新發(fā)展。
 

13
 
　　大連瑞兔島水產(chǎn)有限公司營銷總監(jiān)邱金鵬提出，應加強線上營銷渠道的建設，利用社交媒體和電子商務平臺，擴大海參和大閘蟹的市場影響力，讓大家都知道大連的名片除了櫻桃還有海參。他建議可以通過直播帶貨、短視頻營銷等方式，讓消費者在享受視覺盛宴的同時，了解產(chǎn)品的品質(zhì)和特色，從而實現(xiàn)線上線下的互動和銷售。
 
　　此次研討合作交流會取得顯著成效，不僅讓中華好海參的代表團對中華好蟹以及蟹博會有了更加全面而深入的了解，也讓參會人員對如何通過合作提升中華好蟹與中華好參的品牌影響力，以及如何共同推動整個水產(chǎn)業(yè)的健康發(fā)展有了更清晰的認識。
 
　　本次參會的協(xié)會及十余家企業(yè)紛紛向組委會表達了強烈的參展意向，相信本次中華好蟹及中華好海參的品牌聯(lián)名合作將在蟹博會上大放異彩，為蟹博會注入新的活力。

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