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玉柴品牌價(jià)值突破858億元 連續(xù)18年位列內(nèi)燃機(jī)行業(yè)第一！

2023-06-16 09:26:10 來(lái)源：玉柴集團(tuán) 閱讀量：15106 評(píng)論

導(dǎo)讀：月15日，由世界品牌實(shí)驗(yàn)室主辦的(第二十屆)“世界品牌大會(huì)”在北京舉行。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】6月15日，由世界品牌實(shí)驗(yàn)室主辦的(第二十屆)“世界品牌大會(huì)”在北京舉行，會(huì)上發(fā)布了2023年“中國(guó)500最具價(jià)值品牌”分析報(bào)告和排行榜。在這份基于財(cái)務(wù)數(shù)據(jù)、品牌強(qiáng)度和消費(fèi)者行為分析的年度報(bào)告中，玉柴品牌價(jià)值躍升至858.06億元，位居榜單第101位，連續(xù)18年領(lǐng)跑內(nèi)燃機(jī)行業(yè)。
 
　　作為我國(guó)內(nèi)燃機(jī)制造行業(yè)領(lǐng)軍企業(yè)，自2006年入選該榜單以來(lái)，玉柴品牌價(jià)值逐年攀升。近年來(lái)，玉柴堅(jiān)定實(shí)施“同心多圓化”戰(zhàn)略和“1235”戰(zhàn)略，聚集創(chuàng)新要素，聚焦核心主業(yè)發(fā)動(dòng)機(jī)領(lǐng)域，圍繞“玉柴機(jī)器、王牌動(dòng)力”品牌定位，系統(tǒng)開展品牌建設(shè)，塑造“獨(dú)立、專業(yè)”的差異化品牌形象。當(dāng)前，玉柴傳統(tǒng)動(dòng)力產(chǎn)品覆蓋商用車、農(nóng)業(yè)機(jī)械、工程機(jī)械、船舶、發(fā)電等領(lǐng)域，是船電動(dòng)力第一品牌、中重型載貨車動(dòng)力第一品牌、中國(guó)客車動(dòng)力第一品牌、農(nóng)機(jī)動(dòng)力第一品牌，新能源動(dòng)力涵蓋混合動(dòng)力、增程器、燃料電池、電驅(qū)動(dòng)橋及電機(jī)等純電產(chǎn)品，是中國(guó)型譜最豐富的新能源動(dòng)力系統(tǒng)廠商。
 
　　其中，全球首臺(tái)功率分流型插電式混合動(dòng)力、全球首臺(tái)混合動(dòng)力電驅(qū)無(wú)級(jí)變速動(dòng)力總成、中國(guó)首臺(tái)商用車燃?xì)浒l(fā)動(dòng)機(jī)陸續(xù)應(yīng)用在商用車、農(nóng)業(yè)機(jī)械等領(lǐng)域，成為行業(yè)內(nèi)的品牌風(fēng)向標(biāo)。截至目前，玉柴累計(jì)產(chǎn)銷發(fā)動(dòng)機(jī)超1000萬(wàn)臺(tái)，為全球180多個(gè)國(guó)家和地區(qū)的客戶提供產(chǎn)品和服務(wù)支持，中國(guó)動(dòng)力品牌正在加速出海。
 
　　世界品牌實(shí)驗(yàn)室是一家國(guó)際化的品牌價(jià)值研究機(jī)構(gòu)，由1999年諾貝爾經(jīng)濟(jì)學(xué)獎(jiǎng)得主羅伯特·蒙代爾教授倡議創(chuàng)建并擔(dān)任首任主席。世界品牌實(shí)驗(yàn)室多年來(lái)綜合消費(fèi)者研究、競(jìng)爭(zhēng)分析以及對(duì)企業(yè)未來(lái)收入的預(yù)測(cè)，對(duì)企業(yè)品牌價(jià)值進(jìn)行測(cè)評(píng)，已連續(xù)20年發(fā)布《中國(guó)500最具價(jià)值品牌》排行榜，得到管理學(xué)界的一致認(rèn)可，具有廣泛的社會(huì)影響力。
 

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