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融入用戶生態(tài) 助力用戶成功——2023財年科樂收經(jīng)銷商大會成功舉辦

2022-12-19 14:52:08 來源：科樂收CLAAS 閱讀量：16149 評論

導(dǎo)讀：12月17日，主題為“融入用戶生態(tài)，助力用戶成功”的科樂收經(jīng)銷商大會在山東高密成功舉辦。

　　【農(nóng)機(jī)網(wǎng) 明星企業(yè)】12月17日，主題為“融入用戶生態(tài)，助力用戶成功”的科樂收經(jīng)銷商大會在山東高密成功舉辦。本次經(jīng)銷商大會已經(jīng)是第三次采用現(xiàn)場直播+視頻會議的模式舉辦。
 
2022財年CLAAS集團(tuán)營業(yè)額同比增長3%
 
　　CLAAS集團(tuán)BU銷售與服務(wù)執(zhí)行副總裁克里斯蒂安·亞當(dāng)斯先生(Mr. Christian Radons)通過視頻致詞表示，“2022年對我們來說都是充滿挑戰(zhàn)的一年，我們至今還在受疫情影響，還有能源危機(jī)。但是CLAAS集團(tuán)在2022財年，我認(rèn)為我們?nèi)〉昧朔浅：玫某煽?。CLAAS集團(tuán)2022財年的營業(yè)額相較于上一財年增加了3%。更重要的是現(xiàn)金流方面的情況良好，這是我們集團(tuán)實力強(qiáng)有力的見證。當(dāng)然，這樣的好成績離不開中國市場創(chuàng)紀(jì)錄的營業(yè)額水平。2023年我們要更加主動貼近用戶、服務(wù)用戶，請大家看一下我們的收割機(jī)產(chǎn)品線，如LEXION、TRION、DOMINATOR和MC H系列，這是非常全面且極具競爭力的產(chǎn)品線，能夠在各個細(xì)分市場滿足用戶的需求。”
 
　　圖2：CLAAS集團(tuán)BU銷售與服務(wù)執(zhí)行副總裁克里斯蒂安·亞當(dāng)斯先生(Mr. Christian Radons)視頻致詞
 
　　中國區(qū)域業(yè)績再創(chuàng)新紀(jì)錄 營業(yè)額同比增長25%
 
　　科樂收亞太區(qū)高級副總裁李特先生(Mr. Michael Ritter)通過視頻連線參加會議。他介紹當(dāng)前的市場形勢和供應(yīng)鏈所受到的挑戰(zhàn)，包括供應(yīng)鏈緊張、地緣政治沖突、原材料短缺、原材料和能源價格大幅上漲，以及疫情的影響。同時，他還向大家展示了CLAAS CSE德國新的生產(chǎn)工廠的亮點，并總結(jié)了亞太區(qū)業(yè)務(wù)情況。東南亞市場營業(yè)額和財務(wù)結(jié)果與2022年持平；印度及其鄰國的市場下滑；中國區(qū)域業(yè)績再創(chuàng)新高，雖然受到供貨不足的影響，但是營業(yè)額仍然增長了25%。
 
　　圖3：科樂收亞太區(qū)高級副總裁李特先生(Mr.Michael Ritter)連線會議
 
　　“融入用戶生態(tài)，助力用戶成功”
 
　　科樂收中國銷售與服務(wù)總經(jīng)理張金望博士在經(jīng)銷商大會上的發(fā)言圍繞著“融入用戶生態(tài)，助力用戶成功”這個主題。
 
　　“我們這里所說的用戶生態(tài)圈價值鏈，是環(huán)繞在用戶周圍的有地主、政府、收草收糧機(jī)構(gòu)，以及品牌公司和經(jīng)銷商的。我們要做的是把市場上用戶的生態(tài)價值鏈盡可能多地變成我們CLAAS公司和經(jīng)銷商參與的價值鏈，所以叫做融入用戶生態(tài)，共同打造有競爭力的CLAAS價值鏈。
 
　　用戶價值鏈的基礎(chǔ)是用戶有利潤，有利潤用戶才能生存和發(fā)展。看價值鏈?zhǔn)欠裼懈偁幜?，主要取決于該價值鏈的參與者是否形成一個以客戶為中心的整體，從而讓用戶有能力盈利，助力用戶成功。
 
　　CLAAS能夠提供產(chǎn)品、賦能支持、優(yōu)化渠道，技術(shù)支持；經(jīng)銷商能夠給用戶提供產(chǎn)品、服務(wù)、零件；CLAAS和經(jīng)銷商在服務(wù)客戶的過程中，了解市場信息，加強(qiáng)溝通合作，預(yù)測市場變化，及時調(diào)整戰(zhàn)略和政策等等。我們的潛力、機(jī)會、答案都在用戶那里！只有努力“融入用戶生態(tài)”，才能實現(xiàn)“助力用戶成功”，最終大家一步一個腳印地走向共同成功。
 
　　圖4：科樂收中國銷售與服務(wù)總經(jīng)理張金望博士(Dr.Zhang Jinwang)致辭
 
　　降低用戶融資成本，助力用戶購機(jī)
 
　　商務(wù)總經(jīng)理高力先生(Mr. Idekeit Gregor)為與會經(jīng)銷商詳解了CLAAS對經(jīng)銷商的支持方案，以解決可能遇到的資金壓力。同時，在融資方案上對終端用戶提供政策支持。通過優(yōu)秀的融資平臺、優(yōu)惠的融資貼息、靈活的支付本利和多樣的融資方案，降低用戶融資成本，助力用戶購機(jī)。
 
圖5：商務(wù)總經(jīng)理高力先生(Mr.Idekeit Gregor)介紹商務(wù)政策
 
　　在之后的會議中，銷售部、銷售運營部、產(chǎn)品管理部、售后服務(wù)部和經(jīng)銷商發(fā)展部等公司各職能部門負(fù)責(zé)人分別對2022財年的工作進(jìn)行了總結(jié)以及2023財年工作計劃的分享和展望。
 

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