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傳統(tǒng)農(nóng)機市場下滑，新風(fēng)口浮現(xiàn)，東風(fēng)采棉機大受歡迎

2019-07-31 17:24:23 來源：農(nóng)機網(wǎng)原創(chuàng) 作者：林言 閱讀量：43578 評論

導(dǎo)讀：*，近幾年我國農(nóng)機市場形勢嚴峻，傳統(tǒng)農(nóng)機市場虧損面增大，整體市場增速趨緩，農(nóng)機行業(yè)當前已進入結(jié)構(gòu)性調(diào)整期。不能否認的是，小眾領(lǐng)域的新興農(nóng)機雖然市場占比不大，但卻正在逐漸崛起，為市場注入了新鮮活力。其中，棉花采摘機（采棉機）市場上升勢頭良好，是近兩年較“火”的農(nóng)機裝備，也是農(nóng)機行業(yè)重點關(guān)注的焦點領(lǐng)域。

　　【農(nóng)機網(wǎng) 明星企業(yè)】 *，近幾年我國農(nóng)機市場形勢嚴峻，傳統(tǒng)農(nóng)機市場虧損面增大，整體市場增速趨緩，農(nóng)機行業(yè)當前已進入結(jié)構(gòu)性調(diào)整期。不能否認的是，小眾領(lǐng)域的新興農(nóng)機雖然市場占比不大，但卻正在逐漸崛起，為市場注入了新鮮活力。其中，棉花采摘機(采棉機)市場上升勢頭良好，是近兩年較“火”的農(nóng)機裝備，也是農(nóng)機行業(yè)重點關(guān)注的焦點領(lǐng)域。
 
　　采棉機屬于大型農(nóng)業(yè)機械，是衡量一個國家農(nóng)業(yè)技術(shù)裝備的標志性設(shè)備。2015年以來，國產(chǎn)采棉機逐漸崛起，尤其是在2018年，國產(chǎn)采棉機銷量超過了外資品牌。除了市場、政策等因素的推動外，國產(chǎn)農(nóng)機企業(yè)不斷提高的生產(chǎn)技術(shù)和產(chǎn)品質(zhì)量也是國產(chǎn)采棉機的重要原因。其中，常州東風(fēng)農(nóng)機集團有限公司(以下簡稱“東風(fēng)農(nóng)機”)旗下4MZ-3自走式采棉機是幾年來市場上的熱銷機型，深受國內(nèi)各大棉花產(chǎn)區(qū)用戶的信賴和支持。

　　提到棉花產(chǎn)區(qū)，不得不說的是新疆。新疆是我國重要的商品棉種植基地，常年種植面積3400萬畝至3900萬畝。據(jù)數(shù)據(jù)統(tǒng)計，截止2018年底，全疆各地擁有國產(chǎn)采棉機1200臺，進口采棉機2400臺，采棉機共計3600余臺。2018年，全區(qū)棉花機采率達到35%，同比提高了8個百分點，北疆地區(qū)和新疆兵團機采率超過80%。據(jù)統(tǒng)計，2018年新疆地區(qū)銷售了650～700臺采棉機，其中外資品牌約330臺；國產(chǎn)品牌加起來銷售350臺左右，市場占有率達51%。新機銷售占有率超過60%，從銷售量上看本土品牌超過了外資品牌。專家預(yù)計，2019年采棉機銷售仍將延續(xù)2018年的火爆趨勢，銷量有望突破900臺。
 
　　東風(fēng)農(nóng)機的采棉機進入新疆市場銷售已有3年時間，已是新疆地區(qū)用戶眼中的“明星”產(chǎn)品。在今年5月的新疆農(nóng)機展上，東風(fēng)農(nóng)機再次攜帶包括4MZ-3A型采棉機在內(nèi)的10余款農(nóng)機亮相展會。展會期間前往東風(fēng)農(nóng)機展位參觀的用戶絡(luò)繹不絕，展品中4MZ-3A采棉機、DF2404、DF954X等產(chǎn)品是用戶咨詢量大的幾款產(chǎn)品。東風(fēng)農(nóng)機新疆營銷公司總經(jīng)理丁祥耀表示，公司產(chǎn)品進入新疆以來，每年大約銷售采棉機50余臺。

　　除新疆棉區(qū)外，4MZ-3 自走式采棉機還適宜長江、黃河流域等產(chǎn)棉區(qū)。它的亮點在于，這款機器在采棉原理上采用了水平摘錠式采棉部件，整機匹配合理、采凈率高、含雜率低；發(fā)動機動力強勁，聯(lián)保；操作控制系統(tǒng)具備狀態(tài)顯示和報警功能，用戶還可選裝倒車影像、衛(wèi)星定位和遠程車輛狀態(tài)監(jiān)測等，駕駛室安裝空調(diào)且隔音效果優(yōu)異，大大改善了駕駛?cè)藛T的工作環(huán)境，降低了勞動強度；采棉頭維護便捷；可根據(jù)用戶需求開發(fā)不同行距、行數(shù)的采棉機。
 
　　4MZ-3自走式采棉機相較于人工采棉具有明顯的成本優(yōu)勢，同時還極大緩解了勞動力短缺的問題，可有效增加棉農(nóng)收入。在采棉機市場銷售火爆的當前，期待東風(fēng)農(nóng)機搶占更多的市場份額，為提高我國棉花生產(chǎn)機械化水平而持續(xù)發(fā)力。

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