今日要聞

農(nóng)產(chǎn)品產(chǎn)銷對接在行動

2018-06-27 17:23:33 來源:中國農(nóng)機(jī)網(wǎng)原創(chuàng) 作者:四夕 閱讀量:50705 評論

導(dǎo)讀:又到了瓜果上市的季節(jié),很多地方的瓜果卻偏偏遇到了“賣難”的問題,大蒜、馬鈴薯、菠蘿、芒果、桃子……眾多農(nóng)產(chǎn)品難逃滯銷的噩運,農(nóng)民們損失慘重,產(chǎn)品銷售瓶頸問題亟待解決。

  【中國農(nóng)機(jī)網(wǎng) 市場行情】又到了瓜果上市的季節(jié),很多地方的瓜果卻偏偏遇到了“賣難”的問題,大蒜、馬鈴薯、菠蘿、芒果、桃子……眾多農(nóng)產(chǎn)品難逃滯銷的噩運,農(nóng)民們損失慘重,產(chǎn)品銷售瓶頸問題亟待解決。
 
  農(nóng)產(chǎn)品產(chǎn)銷對接過程依然存在問題
 
  如果說“酒香不怕巷子深”,那一定是巷子不夠深。地大物博一向是我們所引以為傲的,但也正是因為地夠大、物夠博,很多貧困地區(qū)的農(nóng)產(chǎn)品才會因為品牌建設(shè)滯后、宣傳推廣不足、流通渠道不暢等原因而“藏在深山人未識”。
 
  我國農(nóng)產(chǎn)品的生產(chǎn)組織化程度還處于較低水平,農(nóng)產(chǎn)品“小生產(chǎn)”與“大市場”之間的矛盾依然突出。當(dāng)前,我國農(nóng)產(chǎn)品的生產(chǎn)很多地方還是以家庭為主體的分散經(jīng)營方式為主,這使得農(nóng)產(chǎn)品的產(chǎn)銷對接在對接主體的規(guī)?;?biāo)準(zhǔn)化、專業(yè)化經(jīng)營上就存在一定難度。
 
  雖然隨著互聯(lián)網(wǎng)及大數(shù)據(jù)的不斷發(fā)展,整個社會信息化程度顯著提高。但是在貧困地區(qū),由于農(nóng)民的文化程度較低、以及獲取市場信息渠道較為單一、分析利用信息的能力較弱等原因,存在盲目跟風(fēng)擴(kuò)大生產(chǎn)的問題,稍有不慎就是市場供需失衡,農(nóng)產(chǎn)品直銷,農(nóng)民血本無歸。
 
  獲取信息狀況的不對等情況也使得很多時候農(nóng)產(chǎn)品在產(chǎn)銷對接過程中,農(nóng)民處于弱勢地位。加之議價能力的不足,在產(chǎn)銷對接時對于生產(chǎn)方和銷售方的約束力顯然是不一樣的,這就有可能導(dǎo)致產(chǎn)銷合作關(guān)系的破裂。
 
  另外,由于倉儲以及運輸條件的限制,增加了很多中間環(huán)節(jié)的成本,這無疑是為農(nóng)產(chǎn)品的產(chǎn)銷增加了難度?;A(chǔ)設(shè)施薄弱、技術(shù)支撐不足,終出現(xiàn)“賣難”、“買貴”并存的尷尬局面。
 
  農(nóng)產(chǎn)品產(chǎn)銷對接行動
 
  6月25-26日,農(nóng)業(yè)農(nóng)村部在北京啟動2018全國貧困地區(qū)農(nóng)產(chǎn)品產(chǎn)銷對接行動,本次行動以“產(chǎn)品出村·助力脫貧”為主題。首場對接活動共有來自集中連片貧困地區(qū)453個貧困縣的1800多名供貨商參加,1370多名采購商進(jìn)行了現(xiàn)場訂貨。
 
  今年的產(chǎn)銷對接行動將開展包括貧困地區(qū)農(nóng)產(chǎn)品出村活動、農(nóng)產(chǎn)品電商出村工程在內(nèi)的六大活動,著重提升貧困地區(qū)特色農(nóng)產(chǎn)品營銷能力。一方面,有助于“以銷促產(chǎn)”,推動貧困地區(qū)產(chǎn)業(yè)發(fā)展,讓貧困群眾有穩(wěn)定的增收渠道。另一方面,有助于豐富城市居民的餐桌,滿足人民群眾美好生活的需要。
 
  對接行動六大重點工程
 
  貧困地區(qū)農(nóng)產(chǎn)品出村活動,組織電商平臺以及一些大型產(chǎn)業(yè)化企業(yè)等市場流通主體,“走進(jìn)山村、走進(jìn)市場”;在各地舉辦農(nóng)產(chǎn)品產(chǎn)銷對接活動及專場推介活動等。
 
  農(nóng)產(chǎn)品電商出村行動,依托電商平臺,幫助小農(nóng)戶利用信息化手段對接廣大的市場;組織電商平臺開展特色農(nóng)產(chǎn)品促銷活動;建立電商產(chǎn)銷聯(lián)盟,發(fā)生較大規(guī)模農(nóng)產(chǎn)品滯銷賣難時,及時組織電商開展農(nóng)產(chǎn)品應(yīng)急促銷;鼓勵地方整合利用扶貧資金對銷售集中連片貧困地區(qū)農(nóng)產(chǎn)品的電商平臺給予獎補(bǔ)。
 
  愛心扶貧銷售公益活動,通過廣泛的宣傳推廣,倡議優(yōu)先購買貧困地區(qū)特別是集中連片貧困地區(qū)、深度貧困地區(qū)特色農(nóng)產(chǎn)品;充分利用市場化手段,以冠名方式,聯(lián)合大型電商,直接采購貧困地區(qū)農(nóng)產(chǎn)品,低價或免費提供給中小學(xué)、養(yǎng)老院等,開展公益活動。
 
  特色農(nóng)業(yè)品牌創(chuàng)建活動,指導(dǎo)支持貧困地區(qū)做好品牌規(guī)劃與宣傳工作;支持三區(qū)三州貧困縣開展“一縣一品牌”建設(shè),一個縣重點培育和打造一個農(nóng)產(chǎn)品區(qū)域公用品牌。
 
  農(nóng)產(chǎn)品產(chǎn)地市場建設(shè)工程,總結(jié)地方農(nóng)產(chǎn)品產(chǎn)地市場建設(shè)經(jīng)驗,宣傳推廣先進(jìn)典型案例。支持農(nóng)產(chǎn)品產(chǎn)地市場體系建設(shè),提升農(nóng)產(chǎn)品分等分級、預(yù)冷、初加工、冷藏保鮮、冷鏈物流等能力。
 
  貧困地區(qū)農(nóng)產(chǎn)品產(chǎn)銷對接宣傳活動,通過主流媒體開展貧困地區(qū)農(nóng)產(chǎn)品專題宣傳,集中力量宣傳貧困地區(qū)特色農(nóng)產(chǎn)品;為貧困地區(qū)播放特色農(nóng)產(chǎn)品公益廣告。
 
  小結(jié)
 
  農(nóng)產(chǎn)品產(chǎn)銷對接在行動。
 
  即便是目前我國農(nóng)產(chǎn)品的銷售環(huán)節(jié)依然存在種種問題,但是也不能忽視我們正在嘗試的努力。這也需要多方合力,培育壯大經(jīng)營主體,推動產(chǎn)銷方形成牢固的利益共同體和長效聯(lián)結(jié)機(jī)制,才能真正實現(xiàn)順暢的產(chǎn)銷對接,保障貧困地區(qū)農(nóng)民群眾的利益。
 
  版權(quán)聲明:本文由中國農(nóng)機(jī)網(wǎng)(balpclean.com)原創(chuàng),轉(zhuǎn)載請注明出處。
我要評論
文明上網(wǎng),理性發(fā)言。(您還可以輸入200個字符)

所有評論僅代表網(wǎng)友意見,與本站立場無關(guān)。

產(chǎn)品推薦 更多

[{"ID":"3186916","Picture":"mt0001/bc84567bfd36087e562d61b0cc07db8c69ce2383d4ca31daffea677d92f748618e91f49e4817ad33.jpg","PictureDomain":"img70","Name":"上海TGA熱重分析儀","Type":"DZ-TGA101","Descrip":"DZ-TGA101是南京大展檢測儀器生產(chǎn)一款tga熱重分析儀,采用全新的爐體設(shè)計,精度高,熱穩(wěn)定性高,操作簡單等優(yōu)勢。","CompanyName":"南京大展檢測儀器有限公司","CompanyID":"141344","MarketPrice":"0","PsOrder":"0","PgID":"110","MaxOrder":"0","CityID":"86","City":"南京市","Address":"南京市","PropertysValue":"","HitNumber":"40","FrontShow":"0","IsCharges":"1","Year":"1","StarNum":"1","UpdateAndClientSort":"51558675","StandUrl":"/st141344","UpdateTime":"2024/12/22 20:35:01","TodayIsUpdate":"1","AttType":"0","AttState":"3","AttAddType":"3","IsSeoCreate":"0","IsOnlinePay":"0","MinPrice":"0.00","MaxPrice":"0.00","ClassID":"21002","productonlinetime":"1900/1/1 0:00:00","OnLineDate":"1900/1/1 0:00:00","DownLineDate":"1900/1/1 0:00:00","BrandPicDomin":"","BrandPicName":"","BrandProperty":"","PBrandID":"0","IsHadVideo":"0","VideoTime":"0","ShowPrice":"0.00","IndustrySort":"1020000","HasPicSort":"103186916","UserID":"154340","PriceType":"0","PictureID":"1973112","CompanyTypeID":"5","Tag":"","LinkMan":"陳經(jīng)理","TelPhone":"400-885-2060","ClassName":"其它","ComProduct":"差示掃描量熱儀、熱重分析儀、同步熱分析儀、炭黑含量測試儀、導(dǎo)熱系數(shù)測試儀和差熱分析儀等儀器的研發(fā)、制造。","BrandNameCH":"","IsShow":"1","MarketPrice2":"0","RetailPrice":"0","ComHitnumber":"2190","MarketUpdateTime":"","CreateTime":"2024/11/14 6:59:40","Flag":"1","PackageName":"營銷寶會員","ClientSort":"0","CsName":"","Reprint":"2","FeedBackMsg":"","EnUrl":"","MobilePhone":"13357721930"},{"ID":"3146759","Picture":"mt0001/62b67f438055e75401f1d156b46d5220b01d828f6206d975678774d9730e941846756d889d63d9f0.jpg","PictureDomain":"img79","Name":"真空烘箱報價","Type":"","Descrip":"DZF6050真空烘箱廣泛應(yīng)用于生物化學(xué)、化工制藥、醫(yī)療衛(wèi)生、農(nóng)業(yè)科研、環(huán)境保護(hù)等研究領(lǐng)域,作粉末干燥、烘焙以及各類玻璃容器的消毒和滅菌之用。特別適合對于干燥熱敏性、易氧化分解和復(fù)雜成分物品進(jìn)行快速高效的干燥處理。","CompanyName":"寧波賽茵儀器有限公司","CompanyID":"140663","MarketPrice":"0","PsOrder":"0","PgID":"110","MaxOrder":"0","CityID":"100","City":"寧波市","Address":"寧波市","PropertysValue":"","HitNumber":"118","FrontShow":"0","IsCharges":"1","Year":"1","StarNum":"1","UpdateAndClientSort":"51558674","StandUrl":"/st140663","UpdateTime":"2024/12/22 20:34:30","TodayIsUpdate":"1","AttType":"0","AttState":"3","AttAddType":"3","IsSeoCreate":"0","IsOnlinePay":"0","MinPrice":"0.00","MaxPrice":"0.00","ClassID":"21002","productonlinetime":"1900/1/1 0:00:00","OnLineDate":"1900/1/1 0:00:00","DownLineDate":"1900/1/1 0:00:00","BrandPicDomin":"","BrandPicName":"","BrandProperty":"","PBrandID":"0","IsHadVideo":"0","VideoTime":"0","ShowPrice":"0.00","IndustrySort":"1020000","HasPicSort":"103146759","UserID":"153653","PriceType":"0","PictureID":"1946451","CompanyTypeID":"5","Tag":"","LinkMan":"夏三宇","TelPhone":"86-0574-88365938","ClassName":"其它","ComProduct":"真空烘箱,恒溫干燥箱,培養(yǎng)箱,恒溫恒濕箱","BrandNameCH":"","IsShow":"1","MarketPrice2":"0","RetailPrice":"0","ComHitnumber":"4083","MarketUpdateTime":"","CreateTime":"2024/9/23 13:59:19","Flag":"1","PackageName":"營銷寶會員","ClientSort":"0","CsName":"","Reprint":"2","FeedBackMsg":"","EnUrl":"","MobilePhone":"13616560682"},{"ID":"2934248","Picture":"5646a23e59c232715ee61a7bf0b5d5f6c8475c8e6fa35a8bfafdc1f6be88d862b3ae295ac212ffc5.jpg","PictureDomain":"img76","Name":"感應(yīng)停車交通罐車開關(guān)","Type":"","Descrip":"交通罐車開關(guān)Q-TC01-24-G防爆磁性感應(yīng)停車開關(guān)是礦山自動化控制裝置及繼電保護(hù)裝置中做快速切換電路之用。是自動化技術(shù)發(fā)展中的一種新型開關(guān),本開關(guān)抗力強(qiáng),適用于煤礦井下無瓦斯、煤塵惡劣危險場所使用,作為井筒提升機(jī)減速點,限位停車、過卷保護(hù)開關(guān)、裝卸載閘門、風(fēng)門控制及巷道運輸、礦車計數(shù),推車機(jī),播臺還被廣泛應(yīng)用于礦山、機(jī)械、輕工、冶金、化工、紡織及科研等部門。","CompanyName":"麻城施邁賽工業(yè)自動化有限公司","CompanyID":"129135","MarketPrice":"0","PsOrder":"0","PgID":"110","MaxOrder":"0","CityID":"191","City":"黃岡市","Address":"黃岡市","PropertysValue":"","HitNumber":"76","FrontShow":"0","IsCharges":"1","Year":"1","StarNum":"1","UpdateAndClientSort":"51558673","StandUrl":"/st129135","UpdateTime":"2024/12/22 20:33:04","TodayIsUpdate":"1","AttType":"0","AttState":"3","AttAddType":"3","IsSeoCreate":"0","IsOnlinePay":"0","MinPrice":"0.00","MaxPrice":"0.00","ClassID":"21002","productonlinetime":"1900/1/1 0:00:00","OnLineDate":"1900/1/1 0:00:00","DownLineDate":"1900/1/1 0:00:00","BrandPicDomin":"","BrandPicName":"","BrandProperty":"","PBrandID":"0","IsHadVideo":"0","VideoTime":"0","ShowPrice":"0.00","IndustrySort":"1020000","HasPicSort":"102934248","UserID":"142124","PriceType":"0","PictureID":"1687976","CompanyTypeID":"5","Tag":"","LinkMan":"向楊","TelPhone":"0713-2117311","ClassName":"其它","ComProduct":"接近開關(guān)、光電開關(guān)、拉繩開關(guān)、跑偏開關(guān)、打滑開關(guān)、磁性開關(guān)、傾斜開關(guān)、縱向撕裂開關(guān)、溜槽堵塞開關(guān)、行程開關(guān)","BrandNameCH":"","IsShow":"1","MarketPrice2":"0","RetailPrice":"0","ComHitnumber":"31340","MarketUpdateTime":"","CreateTime":"2024/3/21 4:35:05","Flag":"1","PackageName":"營銷寶會員","ClientSort":"0","CsName":"","Reprint":"2","FeedBackMsg":"","EnUrl":"","MobilePhone":"13636102066"},{"ID":"3222013","Picture":"mt0001/0497b4e3566c142003e80b39e7059489ecffb9b263c74d23289221ef77a6ae786bf0518f71413f9e.png","PictureDomain":"img64","Name":"維根斯頂置式攪拌器批發(fā)","Type":"WB2000-A","Descrip":"wiggens維根斯頂置式攪拌器標(biāo)準(zhǔn)型頂置攪拌器提供實驗室常規(guī)攪拌使用的頂置攪拌器 WB2000-M 為數(shù)字顯示 , 大旋鈕調(diào)節(jié) , 方便實驗室使用 , 即使戴著手套操作也可以準(zhǔn)確調(diào)節(jié)需要的轉(zhuǎn)速 , 同時具有速度的數(shù)字反饋 , 保證攪拌的恒定的轉(zhuǎn)速和扭距。","CompanyName":"天津浩創(chuàng)科技有限公司","CompanyID":"141786","MarketPrice":"0","PsOrder":"0","PgID":"110","MaxOrder":"0","CityID":"2","City":"天津市","Address":"天津市","PropertysValue":"","HitNumber":"3","FrontShow":"0","IsCharges":"1","Year":"1","StarNum":"1","UpdateAndClientSort":"51558661","StandUrl":"/st141786","UpdateTime":"2024/12/22 20:21:21","TodayIsUpdate":"1","AttType":"0","AttState":"3","AttAddType":"3","IsSeoCreate":"0","IsOnlinePay":"0","MinPrice":"0.00","MaxPrice":"0.00","ClassID":"21002","productonlinetime":"1900/1/1 0:00:00","OnLineDate":"1900/1/1 0:00:00","DownLineDate":"1900/1/1 0:00:00","BrandPicDomin":"","BrandPicName":"","BrandProperty":"","PBrandID":"0","IsHadVideo":"0","VideoTime":"0","ShowPrice":"0.00","IndustrySort":"1020000","HasPicSort":"103222013","UserID":"154787","PriceType":"0","PictureID":"2000255","CompanyTypeID":"5","Tag":"","LinkMan":"姚雅珍","TelPhone":"022-87192739","ClassName":"其它","ComProduct":"博勒飛粘度計,IKA攪拌器,賽多利斯天平,atago折射計,優(yōu)萊博水浴","BrandNameCH":"","IsShow":"1","MarketPrice2":"0","RetailPrice":"0","ComHitnumber":"0","MarketUpdateTime":"","CreateTime":"2024/12/22 20:21:21","Flag":"1","PackageName":"營銷寶會員","ClientSort":"0","CsName":"","Reprint":"2","FeedBackMsg":"","EnUrl":"","MobilePhone":"13920127143"},{"ID":"3180413","Picture":"mt0001/dff4085807f5b9022c04e5a5ce603cb30441907f82b7a39a9592c97f1d7cf7f8cb2325678daf2fdb.jpg","PictureDomain":"img48","Name":"銷售進(jìn)口VICI色譜閥Valco六通閥哪家好","Type":"VICI","Descrip":"Valco十通閥/四通閥/六通閥/8通閥:Valco十通閥 由鄭州旭邁爾儀器有限公司為您提供!3 通 - 12 通閥。☆ 2“、3“和 6“ 加長桿可選?!?材料:Hasloy C合金、Inconel 600合金、Monel 400合金、Nickel 200合金、Nitronic 50合金、Titanium、Zirconium合金","CompanyName":"鄭州旭邁爾儀器有限公司","CompanyID":"141309","MarketPrice":"0","PsOrder":"0","PgID":"110","MaxOrder":"0","CityID":"392","City":"國外","Address":"國外","PropertysValue":"","HitNumber":"119","FrontShow":"0","IsCharges":"1","Year":"1","StarNum":"1","UpdateAndClientSort":"51558661","StandUrl":"/st141309","UpdateTime":"2024/12/22 20:21:45","TodayIsUpdate":"1","AttType":"0","AttState":"3","AttAddType":"3","IsSeoCreate":"0","IsOnlinePay":"0","MinPrice":"0.00","MaxPrice":"0.00","ClassID":"21002","productonlinetime":"1900/1/1 0:00:00","OnLineDate":"1900/1/1 0:00:00","DownLineDate":"1900/1/1 0:00:00","BrandPicDomin":"","BrandPicName":"","BrandProperty":"","PBrandID":"0","IsHadVideo":"0","VideoTime":"0","ShowPrice":"0.00","IndustrySort":"1020000","HasPicSort":"103180413","UserID":"154305","PriceType":"0","PictureID":"1971892","CompanyTypeID":"5","Tag":"","LinkMan":"秦先生","TelPhone":"","ClassName":"其它","ComProduct":"農(nóng)藥殘留檢測儀,食品安全檢測儀,酒精檢測儀,棒式酒精測試儀,油煙檢測儀,水質(zhì)檢測儀,混凝土測溫儀,氣體報警檢測儀等","BrandNameCH":"","IsShow":"1","MarketPrice2":"0","RetailPrice":"0","ComHitnumber":"2130","MarketUpdateTime":"","CreateTime":"2024/11/6 19:24:52","Flag":"1","PackageName":"營銷寶會員","ClientSort":"0","CsName":"","Reprint":"2","FeedBackMsg":"","EnUrl":"","MobilePhone":"17837198913"},{"ID":"3075660","Picture":"00450ea57bc9bc7dde33cbce783a7553ab3a1d12fdaab40abec5de974fae2697d9f60b305ffd63af.jpg","PictureDomain":"img79","Name":"全自動水活度儀廠家","Type":"Aqualab Series 4TE","Descrip":"美國Aqualab 4TE臺式高精度水活度儀簡述:新一代的露點冷凝鏡面水分活度儀(水活度儀),于2008年9月1日正式發(fā)布。與Aqualab Series 3/ 3TE系列相同,該儀器采用的是的冷凝鏡面露點技術(shù)。這就意味著Series 4TE/TEV除了能夠繼續(xù)保持Series 3/ 3TE的重復(fù)性外,其它的功能得到了進(jìn)一步加強(qiáng)。","CompanyName":"上海君翼儀器設(shè)備有限公司","CompanyID":"129942","MarketPrice":"0","PsOrder":"0","PgID":"110","MaxOrder":"0","CityID":"392","City":"國外","Address":"國外","PropertysValue":"","HitNumber":"58","FrontShow":"0","IsCharges":"1","Year":"1","StarNum":"1","UpdateAndClientSort":"51558661","StandUrl":"/st129942","UpdateTime":"2024/12/22 20:21:00","TodayIsUpdate":"1","AttType":"0","AttState":"3","AttAddType":"3","IsSeoCreate":"0","IsOnlinePay":"0","MinPrice":"0.00","MaxPrice":"0.00","ClassID":"21002","productonlinetime":"1900/1/1 0:00:00","OnLineDate":"1900/1/1 0:00:00","DownLineDate":"1900/1/1 0:00:00","BrandPicDomin":"","BrandPicName":"","BrandProperty":"","PBrandID":"0","IsHadVideo":"0","VideoTime":"0","ShowPrice":"0.00","IndustrySort":"1020000","HasPicSort":"103075660","UserID":"142931","PriceType":"0","PictureID":"1721326","CompanyTypeID":"5","Tag":"","LinkMan":"王經(jīng)理","TelPhone":"86-21-67159386","ClassName":"其它","ComProduct":"電位滴定儀,毛細(xì)管粘度計,粘度測量系統(tǒng),篩分儀,超聲波清洗機(jī),COD測定儀,BOD5分析儀","BrandNameCH":"","IsShow":"1","MarketPrice2":"0","RetailPrice":"0","ComHitnumber":"15201","MarketUpdateTime":"","CreateTime":"2024/7/4 15:24:28","Flag":"1","PackageName":"營銷寶會員","ClientSort":"0","CsName":"","Reprint":"2","FeedBackMsg":"","EnUrl":"","MobilePhone":"18621801483"}]